01
For Buyers
Browse and filter real listings, view rich vehicle details, enquire through the platform and use the AI Affordability Assistant for guided recommendations.
Browse inventory →
About Car Guide
Built for South Africans. Backed by Purpose.
Car Guide is a South African automotive marketplace built to make buying and selling cars simpler, more trustworthy and more useful from the first search to the first enquiry.
Why Car Guide exists
A leaner, local marketplace built around trust.
Car Guide brings private sellers, dealers and buyers into one platform where vehicles can be listed, searched, compared and enquired about without exposing seller contact details directly to buyers.
Every submitted listing is reviewed before publication, and every buyer enquiry, valuation request and AI conversation is captured centrally for the Car Guide team to qualify and process.
FreePhase 1 listings
ReviewedBefore going live
OwnedCentral lead flow
One platform, three experiences
Designed around everyone who moves a car.
02
For Sellers
Private sellers and dealers use a guided submission path, upload photos and details, and track listing status while the Car Guide team handles buyer enquiries.
List a car →
03
For Dealers
Manage multiple listings and showcase current stock on a dedicated branded dealer profile, with visibility managed through the marketplace.
Explore dealers →
Built to be genuinely useful
Two signature features. One simpler car journey.
Free Car Valuation
An honest number, assessed by the team.
Owners submit vehicle details, condition, mileage and photos. The Car Guide team reviews the request manually and contacts the customer directly with the valuation outcome and next steps.
Request a valuation →
AI Affordability Assistant
Guidance that points to real available cars.
The assistant asks about deposit, monthly budget and needs, then recommends real approved Car Guide listings that fit, with direct links to the relevant vehicle pages.
Guidance only — not financial or credit advice. Explore the AI assistant →
Our principles
Trust is designed into the platform.
Quality before quantity
Listings are moderated before publication to protect quality and trust.
Privacy by default
Seller contact details are not exposed to buyers and buyer details are handled centrally.
Useful technology
Technology is used to reduce friction: better discovery, smarter guidance and cleaner follow-up.
Local from day one
The platform is designed for the South African automotive market and a mobile-first audience.
Car Guide SA